WooCommerce Analytics Tracking

In this article, we are going to learn about WooCommerce analytics. What it is and how to use it to improve your WooCommerce store performance and management.

What is WooCommerce Analytics

Users Insights’ WooCommerce module has its own WooCommerce analytics and reports page that visualizes your sales and customer data with interactive charts in your WordPress dashboard. It is a powerful analytics tool that provides insights into your WooCommerce store’s performance.

The WooCommerce Analytics Dashboard gives you an overview of your store’s status and metrics and lets you drill down into specific date ranges and sections of the dashboard. It gives you even more detailed information about your store’s performance reports, including sales, orders, customers, products, and more.

woocommerce analytics

What is the difference between WooCommerce Analytics and Google Analytics

Before we go deep into the details of the WooCommerce analytics features we need to clarify the difference between WooCommerce analytics and Google Analytics. They sound similar but they are completely different tools. WooCommerce Analytics and Reports are provided by Users Insights, a WordPress plugin that enables you to turn your WooCommerce shop data into an interactive eCommerce reporting and analytics dashboard.

The WooCommerce analytics dashboard gives you an overview of your store’s status and metrics and lets you drill down into specific date ranges and sections of the dashboard.

Google Analytics on the other hand is a free service from Google that allows you to track the traffic to your website as well as some eCommerce data as long as you have the eCommerce settings configured properly. To be able to access the Google Analytics dashboard you will need to have Google Analytics account and google analytics id setup. There are also some third-party WordPress plugins that integrate WooCommerce Google Analytics (and Google Tag manager) and build on top of it to provide some additional eCommerce tracking capabilities. In this article when we say WooCommerce analytics we mean the WooCommerce analytics reports section of Users Insights.

WooCommerce Analytics Dashboard

The WooCommerce Analytics Dashboard is a powerful tool that allows you to track and analyze your store’s performance in one place. With it, you can see how your WooCommerce store is performing, what products are selling well, and where your sales are coming from. This information can be invaluable in helping you improve your store’s performance.

You can access the WooCommerce dashboard from the Users Insights -> Reports section:

WooCommerce reports

The WooCommerce reports are broken down into three separate WooCommerce dashboards:

  • WooCommerce analytics reports. This is the main WooCommerce performance report where all the main reports and analytics for WooCommerce (and WooCommerce subscription) are shown.
  • WooCommerce product sales reports. This is custom report specifically designed to track individual product performance. To generate this report you will fort need to select the specific product that you want the report to be about.
  • WooCommerce membership analytics reports. This is a dedicated report specifically to online stores using the WooCommerce membership extension.

You can access any of them by clicking on the corresponding tab in the menu. This all-in-one WooCommerce reporting and analytics tool provides essential insights into your WooCommerce store. Make informed decisions about your WooCommerce store and improve your business by tracking key metrics like sales and orders, refunds, and more in one easy-to-use dashboard right from the WooCommerce admin.

Advanced WooCommerce Reporting

This tool provides advanced WooCommerce reporting that is powerful, yet easy-to-use enhanced eCommerce analytics for WooCommerce. The WooCommerce analytics plugin provides you with advanced filters, comprehensive orders reports, refund reports, and coupon reports, as well as a flexible order status report. All that from inside your WordPress dashboard.

All of these metrics can be helpful in understanding how your WooCommerce store is performing.

WooCommerce store owners can use the date range picker to view data for specific time periods, and the sections of the dashboard provide detailed information on different aspects of the store. You can view your reports on the WooCommerce dashboard, or export them to CSV for further analysis to get the most out of their data.

What Metrics to Track on WooCommerce

There are many different metrics that you can track on WooCommerce. These include things like the number of sales, the total sales value over time, the number of orders per customer, top ordered products, etc. You can also track things like the number of products sold, the number of new customers, and the number of returning customers. All of these metrics can be helpful in understanding how your WooCommerce store is performing.

WooCommerce product items sold total report monthly

WooCommerce refunded products by date report

Which metrics to track and give priority to will depend on your specific situation. If you are focusing on existing customers’ sales you might choose to track things like lifetime value, new vs returning customers, frequently bought together products, number of items per order, etc. Or if you are focusing on growing your new customer base and sales, you might choose to focus on things like new sales, top coupons used new customer reports, etc.

You can customize the dashboard and choose which metrics to be shown in the WooCommerce analytics dashboard via the show/hide menu in the right side menu.

WooCommerce Sales analytics

The WooCommerce Analytics dashboard provides sales reports that give you an overview of your store’s performance. You can customize the date range and view total sales, net sales, and coupon usage. The dashboard also displays other important metrics, such as your store’s status and recent activity.

WooCommerce sales revenue weekly report

WooCommerce sales report monthly

WooCommerce customer analytics

WooCommerce Customer analytics is a great way to see how customers interact with your store. You can see what products they are interested in, what their purchase history looks like, and even what their refund status is.

WooCommerce number of new customers weekly report

WooCommerce new customers report yearly

This information can be very valuable in understanding your customers and making sure they are happy with your store. Additionally, customer analytics can help you calculate each customer’s lifetime value, which is a key metric in determining the success of your business.

WooCommerce number of completed orders per customer

WooCommerce number of completed orders per customer chart

WooCommerce product analytics

WooCommerce product analytics can help you track per product reports like items sold, frequently bought together products, top attributes, variations reports, etc.

WooCommerce product sales reports

Best sellers’ products can also be determined using the WooCommerce reports and analytics dashboard. This product sales report can help you make decisions about which products to sell, how to price them, and which products to bundle together to improve your average order value.

WooCommerce sales by location analytics

WooCommerce sales by location analytics can be a great tool for store owners to see where their customers are coming from and what regions are the most popular for their products.

WooCommerce customer billing countries chart

WooCommerce customer billing cities chart

This WooCommerce data can help store owners make decisions about email marketing, product development, and even where to open new stores. Additionally, this data can be used to track trends over time and see how customer behavior changes in different areas.


Overall, WooCommerce is a great eCommerce platform and it comes with some very powerful tools for managing your online store data. analytics. However, if you want to take full advantage of all the features that WooCommerce has to offer, you’ll need to find an analytics plugin and reporting platform that can help you improve your WooCommerce tracking and make sense of all the information.