WooCommerce Analytics Tracking and Dashboard

In this article, we are going to learn about WooCommerce analytics. What it is and how to use it to improve your WooCommerce store performance and management.

What is WooCommerce Analytics

Users Insights’ WooCommerce module has its own WooCommerce analytics and reports page that visualizes your sales and customer data with interactive charts in your WordPress dashboard. It is a powerful analytics tool that provides insights into your WooCommerce store’s performance.

The WooCommerce Analytics Dashboard gives an overview of your store’s status and metrics and lets you drill down into specific date ranges and dashboard sections. It gives you even more detailed information about your store’s performance reports, including sales, orders, customers, products, etc.

woocommerce analytics

What is the difference between WooCommerce Analytics and Google Analytics?

Before we go deep into the details of the WooCommerce analytics features, we need to clarify the difference between WooCommerce analytics and Google Analytics. They sound similar, but they are entirely different tools. WooCommerce Analytics and Reports are provided by Users Insights, a WordPress plugin that enables you to turn your WooCommerce shop data into an interactive eCommerce reporting and analytics dashboard.

The WooCommerce analytics dashboard gives you an overview of your store’s status and metrics and lets you drill down into specific date ranges and sections of the dashboard.

Google Analytics, on the other hand, is a free service from Google that allows you to track the traffic to your website and some eCommerce data as long as you have the eCommerce settings appropriately configured. You must have a Google Analytics account and a Google Analytics ID setup to access the Google Analytics dashboard. Some third-party WordPress plugins integrate WooCommerce Google Analytics (and Google Tag Manager) and build on top of it to provide additional WooCommerce tracking capabilities. In this article, when we say WooCommerce analytics, we mean the WooCommerce analytics reports section of Users Insights.

WooCommerce Analytics Dashboard

The WooCommerce Analytics Dashboard is a powerful tool that allows you to track and analyze your store’s performance in one place. With it, you can see how your WooCommerce store is performing, what products are selling well, and where your sales are coming from. This information can be invaluable in helping you improve your store’s performance.

You can access the WooCommerce dashboard from the Users Insights -> Reports section:

WooCommerce reports

The WooCommerce reports are broken down into three separate WooCommerce dashboards:

  • WooCommerce analytics reports. This is the main WooCommerce performance report showing all the main reports and analytics for WooCommerce (and WooCommerce subscription).
  • WooCommerce product sales reports. This is a custom report specifically designed to track individual product performance. To generate this report, you will need to select the specific product you want the report to be about.
  • WooCommerce membership analytics reports. This is a dedicated report on online stores using the WooCommerce membership extension.

How do you enable the different WooCommerce Analytics on your website?

You can access any of them by clicking on the corresponding tab in the menu. This all-in-one WooCommerce reporting and analytics tool provides essential insights into your WooCommerce store. Make informed decisions about your WooCommerce store and improve your business by tracking key metrics like sales and orders, refunds, and more in one easy-to-use WooCommerce sales dashboard from the WooCommerce admin.

Advanced WooCommerce Reporting

This tool provides advanced WooCommerce reporting that is powerful yet easy-to-use enhanced eCommerce analytics for WooCommerce. The WooCommerce analytics plugin provides advanced filters, comprehensive orders reports, refund reports, coupon reports, and a flexible order status report from inside your WordPress dashboard.

All of these metrics can be helpful in understanding how your WooCommerce store is performing.

WooCommerce store owners can use the date range picker to view data for specific time periods, and the dashboard sections provide detailed information on different aspects of the store. You can view your reports on the WooCommerce dashboard or export them to CSV for further analysis to get the most out of their data.

What Metrics to Track on WooCommerce

There are many different metrics that you can track on WooCommerce. These include the number of sales, the total sales value over time, the number of orders per customer, top-ordered products, etc. You can also track things like the number of products sold, the number of new customers, and the number of returning customers. These metrics can help you understand how your WooCommerce store is performing.

WooCommerce product items sold total report monthly

WooCommerce refunded products by date report

Which metrics to track and prioritize will depend on your specific situation. If you focus on existing customers’ sales, you might track things like lifetime value, new vs. returning customers, frequently bought together products, number of items per order, etc. Or, if you are focusing on growing your new customer base and sales, you might focus on things like new sales, top coupons used, new customer reports, etc.

You can customize the dashboard and choose which WooCommerce metrics to show in the WooCommerce advanced analytics dashboard via the show/hide menu on the right side.

WooCommerce Sales analytics

The WooCommerce Analytics dashboard provides sales reports (revenue reports) that give you an overview of your store’s performance. You can customize the date range and view total sales, net sales, and coupon usage. The dashboard also displays other vital metrics, such as your store’s status and recent activity.

WooCommerce sales revenue weekly report

WooCommerce sales report monthly

WooCommerce customer analytics

WooCommerce Customer analytics is a great way to see how customers interact with your store. You can see what products they are interested in, their purchase history, and even their refund status.

WooCommerce number of new customers weekly report

WooCommerce new customers report yearly

This information can be precious in understanding your customers and ensuring they are happy with your store. Additionally, customer analytics can help you calculate each customer’s lifetime value, which is a critical metric in determining the success of your business.

WooCommerce number of completed orders per customer

WooCommerce number of completed orders per customer chart

WooCommerce product analytics

WooCommerce product analytics are data insights focusing on product performance within an online store. These analytics cover sales trends, popular items, frequently bought products and revenue details.

WooCommerce product analytics can help you track per-product reports like items sold, frequently bought together products, top attributes, variations reports, etc.

WooCommerce product sales reports

Best sellers’ products can also be determined using the WooCommerce reports and analytics dashboard. This product sales report can help you understand how individual products perform, allowing for strategic decisions based on top sellers, customer preferences, and improvement areas.

WooCommerce sales by location analytics

WooCommerce sales by location analytics can be an excellent tool for store owners to see where their customers are coming from and what regions are the most popular for their products.

WooCommerce customer billing countries chart

WooCommerce customer billing cities chart

This WooCommerce data can help store owners decide about email marketing, product development, and where to open new stores. Additionally, this data can be used to track trends over time and see how customer behavior changes in different areas.


WooCommerce Analytics offers comprehensive insights and metrics, enabling a deep understanding of customer behavior, sales patterns, and product sales performance. This tool provides a robust analytical platform within the WooCommerce website, allowing businesses to track key WooCommerce metrics, such as sales trends, customer lifetime value, and popular products. With these insights, companies can make data-driven decisions, optimize marketing strategies, identify customer preferences, and tailor their approach to enhance customer engagement and retention.