The WooCommerce module of Users Insights comes with its own Reports page visualizing your sales and customer data with interactive charts inside your WordPress dashboard. In addition to the various filters and customer profile info that this module provides, the WooCommerce Reports feature can help you further analyze your store’s performance by turning your data (customer behavior and WooCommerce sales) into actionable insights. By unifying your WooCommerce customer data and turning it into WooCommerce reports dashboard, Users Insights gives you a clear picture of your business performance and the leverage to use your customer data to make data-driven decisions.
Unlike the Users Insights table and filters that are designed to work with WordPress users only, the advanced WooCommerce reporting feature shows both user and guest data. The reason for this is that the reports mainly show order related data, which might not be necessarily linked to users.
WooCommerce sales report
The Sales Report shows the number of sales made over time. You can see the number of sales made in the last several days, weeks, months or even years. This report can best show you how your store is performing over time. An order is considered a sale if it has one of the following statuses: Completed, Processing or On hold. In this way, orders that are cancelled or failed are not counted, so you can only analyze the successful orders.
WooCommerce sales total report
This report represents the total amount of the sales made for the selected period. As we mentioned above, we consider a sale every order that is in a completed, processing or on hold status. Therefore, this WooCommerce report reflects the total amount of these orders (please note that partial refunds are not deducted from the total amount).
While the number of sales can show you the overall buying activity on your site, the sales total report can be useful to analyze the financial performance of your store over time.
WooCommerce customer reports
The Users Insights plugin includes some customer specific reports providing a general WooCommerce customer summary. With these reports you can easily monitor important metrics, such as how many new customers you have over time, where your customers come from and the WooCommerce sales by customer. These customer analytics are customizable, allowing you to change the reporting based on your eCommerce store needs.
WooCommerce new customers report
The New Customers Report can show you the number of new customers acquired over time. This is a bar chart report, supporting daily, weekly, monthly and yearly reports. A new customer is considered anyone who has made their first order within the selected period. Therefore, this report would only show you the number of first time buyers and depending on the nature of your business and your repeat customer rate, it might actually be different than your sales report for the same period.
WooCommerce sales by customer report
The number of orders per customer metric is a pie chart report, that can help you visualize the percentage of your repeat buyers. With this report, you can easily monitor customer sales and see how many customers you have with one order, two orders, and so on. Additionally, this WooCommerce customer report allows further filtering the orders by their status, so for example, selecting the “Completed” order status can give you a general overview of the WooCommerce sales per customer.
Top WooCommerce billing countries report
As its name suggests, this report will show you the top billing countries based on your WooCommerce orders. The report is available as a bar chart, by default displaying the top 8 countries.
The billing countries report can help you understand where most of your customers come from and improve your services and products accordingly. Perhaps you could create translations of your stores’ top countries languages, which can further increase your visits and sales from these countries. Or you could use this information to further optimize your marketing strategies.
Top WooCommerce billing cities and states report
Similarly, reports are also available for the top billing cities and states. These reports can be most useful if your business operates within a single country. You can see which regions most of your customers come from, which can help you make demographic based decisions. For example, if you find that you have a large number of customers coming from a distant region, you may consider opening a storehouse in that area, in order to provide more affordable shipping options and faster delivery.
WooCommerce order reports
Users Insights also includes a set of order specific reports that provides a summary of your WooCommerce store orders performance. Some important metrics include WooCommerce analytics data like how many items are purchased per order, a general overview of the order statuses, as well as a metrics breakdown of the top coupons and payment methods used.
Number of items per order report
With the number of items per order report you can see the most common total number of items that are purchased per order. It is a pie chart report where each slice represents the number of WooCommerce orders that correspond to each quantity. This metric can be useful for monitor customer sales and tracking your average order value. Similarly this report can also be filtered by the status of the orders, so you can explore the purchase patterns of each order status on your eCommerce store.
WooCommerce order status report
Another report that the WooCommerce module provides is the Order Status report. It is available as a pie chart, visualizing the number of orders from each status. With this chart you see what portion of the orders have not been successful or are on-hold, and try to minimize these numbers.
For example, you might find that there is a larger number of failed orders than you thought. Perhaps you could try to figure out why this is happening or introduce more payment options in order to minimize the chance of a failing order. This could therefore increase your successful orders percentage over time.
WooCommerce payment methods report
The Payment Methods is a pie chart report showing the percentage of each payment method / payment gateway used. The payment methods are automatically retrieved from the WooCommerce order data. This means that if you introduce new payment method (via a WordPress plugin for example), it will be automatically detected as soon as your customers start using it.
This report can help you make decisions based on the most popular POS methods used. For example, if you find yourself overwhelmed by having too many payment methods to manage, this chart can help you decide which ones are the most important to keep. Or if you find that most of your customers prefer online payments (instead of cash on delivery or bank transfers), you might consider introducing more online payment options.
WooCommerce coupons used report
The WooCommerce coupons report shows the top most used coupons in your store. Providing discount coupons can undoubtedly increase your sales and conversion rates, so it is important to understand how they perform. This report can help you find which your more successful campaigns are and what kind of impact they have on your sales. By default this report shows the all time data, however you can also filter it by date.
WooCommerce product reports
The WooCommerce product sales report can help you understand which products your customers are most interested in and how that changes over time. Additionally you can also explore which products are most refunded which can be beneficial in improving your product sales performance.
WooCommerce best selling products report
As its name implies, this product sales report shows the top most ordered WooCommerce products. The Users Insights reporting plugin analyzes each order’s products and calculates how many orders include each product. You can also filter the results by date – you can choose a preset option, such as last 7 days or last 6 months. Or you can also select a custom period between two dates. The dates that you choose are inclusive and you can optionally leave one of the dates blank to show the results from or until a certain date.
WooCommerce most refunded products report
The most refunded products report can be another useful tool to help you analyze your WooCommerce store activity. This report counts how many times each product appears in a refunded order. Please note that the quantity of each product ordered is not taken into account, but only how many times it is part of a refunded order. This report can also be filtered by the date range of the date of the order. This can be particularly useful if you compare it with the same period in the “Top ordered products” report. In this way you might be able to find products that are refunded disproportionally to the shop’s average refund rate.
Advanced WooCommerce customer analysis
The WooCommerce reports are only a fraction of the WooCommerce module of the Users Insights plugin. By combining the reports data with the custom WooCommerce user filters and searches, you can create a more advanced customer reporting and analytics. To learn more about how to create your own WooCommerce custom reports with different metrics and CSV data exports, you can visit the WooCommerce module page.
Additionally you can explore the individual WooCommerce order reports per customer in their corresponding profile section. This section provides a detailed woocommerce customer report including their order history, their activity and any other user information that is available for them.