WooCommerce Product Sales Reports can be a great way to track your sales and product performance over time. In addition to the general WooCommerce reports and WooCommerce customer analytics, Users Insights also includes a dedicated product reports feature. The plugin provides various tools to help you generate reports for specific products, customers, or dates. By default, Users Insights will generate a report for each product sold, which includes WooCommerce sales details, frequently bought together products, variation reports, and more.
To access this feature, visit the Users Insights -> Reports -> WooCommerce Products section and select the product that you wish to analyze.
Once the product is selected, a set of detailed product reports will be displayed on the page. These reports reflect both registered user and guest order data.
Product Sales Report for WooCommerce
The WooCommerce product sales report shows the number of sales orders over time containing the selected product. A sale (similar to gross sales) is any order with the status completed, processing, or on hold, however, if you wish you can change these statuses using the Users Insights filter hooks. These WooCommerce report sales by product feature support monitoring sales performance for daily, monthly, weekly, and yearly periods and allows moving back in time.
WooCommerce Product Items Sold Report
The Items Sold report shows the number of items purchased in sale orders (orders with status completed, processing, and on hold). This WooCommerce sales report can provide you with a more accurate indication of your product sales, as customers often purchase multiple items of the same product. By comparing this report with the Sales report, you can analyze the average quantity purchased per order. Additionally, it can provide information for daily, weekly, monthly, or yearly periods, and give you the option to view sales data from a previous time period.
Product Items Sold Value Report
The Items sold total report shows the total value of the items sold over time. This sales analysis report can be used as an indication of how much revenue each product generates in your WooCommerce store. With this reporting tool, you can see the total value of items sold in a daily, weekly, monthly, or yearly view, and just like the rest of the time-based reports, you can go back in time to explore previous periods. Please note that partial refunds are not reflected in this report.
WooCommerce Frequently Bought Together Report
The Frequently Bought Together report shows the top products that are most often ordered along with the selected product. This report can be very useful in many ways. For example, you can email the customers who have purchased the selected product a discount code for the top other frequently bought products. Or you can find product combinations that you could bundle together and potentially generate more revenue. This report by default shows the all-time data, however, with the custom report settings, it can be also filtered to show the results for a custom date range. This report counts the number of WooCommerce orders where each product is purchased along with the selected product (regardless of the order status).
Product Order Status Report
The following report provides a breakdown of the statuses of orders containing the selected product. It is visualized as a pie chart, where hovering over each slice shows the number of orders that exist with the corresponding status. Additionally, this report can be filtered to show the results for the last several days, months, or a custom period. The order status report can be useful for monitoring customer satisfaction for the selected product just by checking the number of refunded orders over time.
WooCommerce Top Ordered Variations Report
If you have variable products, this report can help you to understand which variations of your product are most popular among customers. Additionally, this report can help you identify any potential trends in ordering behavior, so you can adjust your inventory accordingly. Hovering over each bar in the chart shows the name of the product variation and the number of orders where that variation appears. Similarly to the other reports, this report can be further customized to show the results for a specific period.
WooCommerce Top Ordered Attributes Report
With this report, you can further analyze the performance of your WooCommerce variable products. It detects the top ordered variation attributes separately, counting the number of orders in which each attribute appears. Looking at variation sales alone can help you find the most popular variations, and this report on the other hand can be a good reporting tool to help you analyze your customers’ overall preferences. For example, if your product variations consist of two attributes – color and size, and you have many different variation combinations of all colors and sizes, with this report you will be able to clearly see which color and which size are most popular individually. The report by default displays the all-time data, but it can be further filtered by a date range.
More Advanced WooCommerce Reporting
The Users Insights report plugin also provides some general WooCommerce analytics and reports to help you further analyze your store’s sales performance. Find your most popular and most refunded products, explore customer billing locations, coupon usage, and much more. Visit the WooCommerce Reports page to find out more, and for other general WordPress reports, including other plugin reports, visit the WordPress reports page.
Customer Report by Product
In addition to the visual chart reports, you can also use the Users Insights plugin to generate a customer report by product and create your own WooCommerce customer analytics report to monitor metrics like customer spending and WooCommerce sales by customer. Users Insights provides various filters allowing you to search your WordPress user data, including an option to filter by the products that they have purchased right from the WordPress dashboard. To learn more, visit the WooCommerce page.