How to charge recurring payments with WooCommerce

Today we’ll look into how to setup and use WooCommerce for recurring payments. From Netflix to Amazon Prime, many companies are shifting their business model towards subscription-based fees. Even if you sell products for a flat fee, recurring billing is a great way to guarantee a steady income. Often online businesses sell discounts, premium memberships, courses or even product packages via subscriptions.

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How to create WordPress users programmatically

Today we’ll take a deep dive into how to create WordPress users programmatically. Throughout this article, we look into how to use the wp_create_user() and wp_insert_user() functions. In addition, we’ll compare them and find out where to use each WordPress user function. Furthermore, we’ll explore how to create users with user meta.

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Customer churn explained

On the path to a great online business you need to evaluate a lot of metrics. Quite often you may face yourself with questions regarding future customer base size or even cash flow projections. But you can only predict the future when you know the current state of things. Surely, you can simply look at your customer base growth rate, but is that enough?

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How to Measure Customer Success Rate

Today we look into how to measure customer success. First, we investigate the different definitions that customer success can have. Then we go over different metrics you can use for your own business. Next, we dive into how to implement these metrics. And finally, we learn how to process your metrics and how to turn this data into actions.

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