How to track customers in WooCommerce

In this article, we are going to explore the topic of WooCommerce customer tracking. What are the different customer tracking methods and the different metrics that are important for them?

What is WooCommerce customer tracking?

WooCommerce customer tracking is the process of tracking customer data and metrics related to WooCommerce transactions and WooCommerce customers’ behavior. This can be done using various tools, such as Google Analytics, Google Tag Manager, or dedicated WordPress Plugins and WooCommerce extensions. By tracking this data, businesses can gain insights into how customers interact with their online store and make changes accordingly to improve the experience.

woocommerce customer tracking

There are however different types of customer tracking:

  • WooCommerce eCommerce sales data tracking. This is generally sales-rated data like customer lifetime value, average order value, conversion rates, etc.
  • WooCommerce track customer orders are similar to sales tracking but it is more focused on tracking customer purchases and is related to pre-order and per-product reports
  • WooCommerce shipment tracking. This is related to all the shipment tracking details and shipment tracking information provided by the shipping carrier and the WooCommerce shipping tracking plugin, such as tracking number, tracking info, tracking URLs, etc.
  • WooCommerce website customer behavior tracking. This is data is more WooCommerce live customer tracking and directly related to the customer website behavior like page visited tracking, products in the cart, cart abandonment tracking, number of sessions, etc.
  • Email tracking. Usually done by email marketing software that tracks email open rates, email conversation rates, and overall email marketing-related metrics.

What data can WooCommerce tracking reveal?

WooCommerce tracking can reveal a lot of data about your customers and their behavior. For example, you can track which products are being viewed the most, how long customers are spending on your site, and what kind of traffic is coming to your site. This data can be extremely valuable in understanding your customers and making changes to your site that will improve their experience.

Having the right metric can reveal a lot about how to improve your business.

Data is crucial for any eCommerce business. Having the right metric can reveal a lot about how to improve your business.

WooCommerce product sales reports

The sales conversion rate is the number of visitors to an online store who make a purchase divided by the total number of visitors. The conversion rate is one of the most important metrics. It reveals how many visitors to your site actually buy something. For example, if a WooCommerce site has 100 visitors for a given period and 10 of them make a purchase in the same period, the conversion rate would be 10%.

woocommerce has ordered product

The customer’s lifetime value is also important. This metric tells you how much revenue each customer brings in, on average, over the course of their relationship with your business.

woocommerce track lifetime value

Every online store wants to increase its customer lifetime value (CLV). The higher the CLV, the more profitable the business will be. There are several ways to increase CLV, but one of the most effective is to increase the average order value (AOV).

 woocommerce top ordered products report

 MemberPress member lifetime value report


The average order value (AOV) is a metric used by online stores to measure the average amount spent per order. This metric is important because it can help store owners track customer spending patterns, optimize their pricing and product mix, and compare spending levels between different customer groups or over time.

The ROI metric will help you understand how much revenue your business is bringing in and how much it’s costing to keep it running. All of these metrics are important for understanding how to improve your business.

What’s the Difference Between a Metric and an E-commerce KPI?

A metric is a data point that can be measured and tracked. An eCommerce KPI is a metric that is specific to the eCommerce industry, and are metric used to measure how well a company is achieving its key objectives. There are many different eCommerce KPIs, but some of the most common ones include average order value (AOV), conversion rate, and customer lifetime value (CLV).

KPI is a metric that is specific to the eCommerce industry, and are metric used to measure how well a company is achieving its key objectives.

Metrics are important for all businesses, but eCommerce businesses place a particular emphasis on KPIs because they provide valuable insights into how well the business is performing.

What is WooCommerce shipment tracking and why is it important?

Shipment tracking is the process of monitoring the movement of a shipment from its origin to its destination. Tracking codes are used to identify and track shipments as they move through the supply chain. Shipments are often tracked by multiple parties throughout their journey, including the sender, the carrier, and the recipient. Each party uses a different tracking code, which can make it difficult to track a shipment if you don’t have all of the codes.

woocommerce track customers location

Shipment tracking is important because it allows businesses and individuals to track their orders and know where their shipments are at all times. This information can be used to plan for deliveries, track inventory, and resolve any issues that may arise during transit.

How to implement shipment tracking in WooCommerce

If you’re looking for a way to keep track of your orders, the order tracker plugin is a great option. With this type of plugin, you can track your WooCommerce orders and custom orders with ease. You can also add custom order statuses and shipment tracking information to your WooCommerce order tracking page. This makes it easy to keep track of your orders and ensure that they are being shipped on time.

What can you do with WooCommerce tracking data?

There are many benefits of customer tracking in your WooCommerce store. WooCommerce tracking data is an incredibly powerful tool that can help you take your business to the next level. There is a lot you can do with WooCommerce tracking data. This data can give you valuable insights into understanding your customers, their journey, and how they interact with your WooCommerce store and your marketing campaigns. You can use this data to improve your business in many ways, such as increasing your Average Order Value (AOV) or Customer Lifetime Value (CLV), etc, all contributing to increasing your ROI. Additionally, you can use this data to create more targeted and effective marketing campaigns that better match the needs and wants of your customers.

WooCommerce Reports

Additionally, you can also identify potential new customers, as well as provide valuable insights into the effectiveness of your current marketing efforts.

Tracking WooCommerce customers data can provide a number of benefits for businesses. Some of the potential benefits include:

  • Improved customer product recommendation: By tracking customer data, businesses can gain a better understanding of their customers’ preferences and behaviors and therefore improve product recommendations.
  • Increased product sales and shop revenue: By using WooCommerce customer data to create personalized experiences, businesses can improve the customer journey and make it more likely that customers will make a purchase which can improve the eCommerce conversion rate and number of purchases by a customer.
  • Improve customer insights: Customer data can provide valuable insights into how customers are interacting with a business’s website and products.
  • Enhanced customer loyalty: By using customer data to personalize the customer experience, businesses can build stronger relationships with their customers. This can lead to increased customer loyalty and repeat business.


In order to maximize the benefits that customer tracking can provide, businesses need to ensure that they are collecting the right data and using it effectively. Now that you know what the most important business metrics are, it’s time to add tracking systems to your store. Use the tips in this article to set up systems that will help you collect data and calculate these metrics on a regular basis.