When creating an online store it’s very hard to keep a balance between the easiest site possible for your customers and the site with the most information about them for your business. And the decision of forcing WooCommerce to register your customers before the checkout is one of these dilemmas.
When it comes to online stores built using WordPress, WooCommerce is certainly the most popular option. And that is for a good reason, WooCommerce allows great e-commerce functions for free and it’s easily extendable. But once your store reaches a certain point you’ll need to know more about your customer base. And when that time comes you will need to use external tools to extract more information from your raw data, as this isn’t one of WooCommerce’s goals.
As a business owner, you probably know that it’s impossible to be good at everything. The same rule applies to software. WordPress chooses to keep its core as simple as possible, yet powerful for content management and incredibly easy to customize and extend. It also helps a lot that it has a great community-focused development approach so they build features that help the community and that are easy to extend and customize if they aren’t exactly what we need.
Version 3.1 of Users Insights is now available, featuring a bulk user group editing functionality. This allows you to update (add or remove) the group of multiple users at once. The 3.1 update also improves the way the WooCommerce Lifetime Value field data is loaded.
We have just released version 2.9 of Users Insights, featuring out of the box support for the WooCommerce Memberships plugin. With new membership fields and filters available in the user table, you can now use Users Insights to search and analyze your WooCommerce Memberships user activity. You can now easily find which of your users have an active membership or which users are subscribed to a particular membership plan. This update also includes some design improvements in the user profile section.
In version 2.8 of Users Insights we are introducing the WooCommerce Subscriptions module that provides out of the box support for one of the most popular WooCommerce extensions. If you are using the WooCommerce Subscriptions extension to sell subscriptions and recurring payments products on your website, now you will be able to views search and filter your users by their subscriptions activity. This module can give you the answers to questions like which users have an active subscription or which users have an upcoming renewal.
Users Insights 2.7 is now available, featuring various UI improvements, such as redesigned filters with more options, better date pickers and new maps design. The update also includes some role management improvements that can allow you customize the access level of non-administrator users to the Users Insights pages.
One of our customers – Pavel Golub, has developed an integration for the AWPCP WordPress Classfields plugin and has decided to share his code with our customers. The module that he has developed provides an integration for the AWPCP plugin data for Users Insights. If you are using the AWPCP plugin and you need more advanced features to manage and analyze your user data, you will love this module.