Table of Contents

• Chapter 1: What is CRM and why is it important
  • What problem is CRM trying to solve
  • Who can benefit from a CRM system
  • Why is CRM important
  • Understanding your customers
  • How to understand your customers
  • Communicate with your customers
  • Offer better customer services
  • Find and keep your loyal customers
  • Develop a marketing strategy
• Chapter 2: CRM Features
  • Features that CRM software provides
• Chapter 3: How to use WordPress as CRM
  • Why use WordPress as a CRM
  • How to use WordPress as a CRM
  • Collecting the User Data
  • User Groups and Leads
  • Digging into your data
• Conclusion