Plugin to find WooCommerce frequently bought together products
In this article, we are going to dive deep into the features and data of WooCommerce that are frequently bought together. We are going to see how the WooCommerce frequently bought together feature is a powerful cross-selling marketing strategy that can enhance conversions and boost revenue. You can use your WooCommerce store data to discover which products are often purchased together by your customers and how to use this data to improve your WooCommerce store performance.
What is frequently bought together?
First, let’s define what do people mean when they use the term frequently bought together. In general usage, it means that when a customer purchases more than one product from a WooCommerce store what other product is the most commonly purchased in the same order.
In the eCommerce world, the term “frequently bought together” often appears on online stores and serves as a crucial cross-selling tool. It is commonly seen on product pages, cart pages, or even checkout screens, encouraging customers to add complementary items to their purchase. For example, while viewing a camera, the system might suggest a memory card or camera case, boosting both the value of the purchase and customer satisfaction.
The frequently bought together box allows merchants to group products, making it easy for customers to add multiple items to their cart simultaneously.
The purpose of this technique is to increase the chances that customers will add more items to their shopping cart, thus increasing the total amount spent. This technique in WooCommerce is usually provided by WooCommerce plugins (like YITH WooCommerce Frequently Bought Together or frequently bought together for WooCommerce) or WordPress plugins or even WordPress themes. This is often combined with an offer of a percentage discount when customers buy certain products together in addition to the main product as a way to cross-sells and upsell customers on the product page.
With the Users Insights WooCommerce integration, you can go beyond standard plugins by using data-driven insights to identify which products are frequently purchased together. This isn’t just guesswork; Users Insights provides real-time WooCommerce product sales reports that can show exactly which items are often bought in tandem, based on actual customer behavior. By analyzing this report, store owners can create more effective cross-sell opportunities and optimize their product bundling strategies.
Even better, these reports are filterable by date, enabling you to focus on specific periods (e.g., seasonal trends) and refine your strategy based on precise data. This report lets you identify hidden patterns and boost revenue by recommending products that customers are already inclined to buy together.
Benefits of using a WooCommerce Frequently Bought Together
Using WooCommerce frequently bought together data opens up powerful opportunities to increase conversion rates. Here’s how you can leverage this strategy:
- Smart Product Recommendations: Show frequently bought together products directly on product pages, tailored to customer behavior. This method, powered by Users Insights, helps you suggest items that complement their purchases based on past sales.
- Related Product Suggestions: Rather than relying on generic suggestions, use the built-in WooCommerce reports to discover which products work best together. This eliminates guesswork and boosts relevance.
- Effective Cross-Selling & Upselling: Encourage customers to purchase complementary or higher-end items. Users Insights lets you segment customers based on their purchase history, which helps in offering upsells and cross-sells that genuinely align with their interests.
- Strategic Product Bundling: When bundling products, instead of randomly grouping them, use Users Insights to base your bundles on items customers already buy together. With customizable filters and date ranges, you can track trends and optimize your bundling strategy over time.
In addition, product bundling with an enticing price can make it easier for customers to justify purchasing multiple items at once, ultimately driving more sales and increasing average order value.
Product recommendations are a great way to increase conversion rates and improve the odds of your customers ending up buying more products. By showing frequently bought together items on the product page, you can encourage customers to add more items to their cart. Finally, by showing recommended products on the product page, you can introduce customers to new products that they may be interested in.
Product recommendations are a great way to increase conversion rates and improve the odds of your customers ending up buying more products.
By showing frequently bought together items on the product page, you can encourage customers to add more items to their cart. Finally, by showing recommended products on the product page, you can introduce customers to new products that they may be interested in.
How to select the perfect recommended products for a targeted WooCommerce product
Related product recommendation is a strategy used to encourage customers to purchase related products that complement well with the product that they are going to purchase anyway. When executed well, cross-selling can be a great way to boost sales and revenue. Selecting specific product details to showcase in recommendation widgets, such as thumbnails, prices, and descriptions, can enhance the shopping experience and drive more sales.
To successfully cross-sell, you need to start by recommending products that are related to the product the customer is already interested in. You can do this by adding accessories or related products to the recommended list or to a WooCommerce product bundle, or by cross-selling custom products. Once you have added these items, you can then encourage the customer to purchase them by explaining how they will complement the product they are interested in and or by offering a discount if the products are purchased together. Managing and customizing product variations for cross-selling purposes, such as assigning specific product variants to be frequently bought together, can further enhance the effectiveness of your strategy.
Upselling can be an effective way to boost sales, but it is important to make sure that you are only recommending products that are truly related to the customer’s needs. If you try to WooCommerce upsell a customer on a product that is not related to their interests, you run the risk of losing the sale altogether. That brings the question: How do you know which products to recommend for the most optimal conversion rate improvement? For some products, the answer is quite intuitive, if the product is a camera it is very likely that the customer will also like to buy a memory card with that as well. But for other situations, things might not be as obvious. For this, we are going to try to avoid the guessing game and make data-driven decisions.
How to know which related products customers frequently buy together from your WooCommerce store
The best product to recommend is the one that the customers already purchase together. For this, we will need to dig into the WooCommerce data and find out which products are already frequently bought together in our WooCommerce store.
The Frequently Bought Together report of Users Insights can be used to find other products that are commonly bought along with the selected WooCommerce product. You can find the WooCommerce frequently bought together report under the WooCommerce product sales report in the Users Insights reports.
Once you open the product sales report you will need to select the product from the drop-down menu that you would like to build a WooCommerce custom product report.
Once the report is generated, the frequently bought together lets you see all the additional products that are frequently purchased on your eCommerce store.
This report by default shows the all-time data, however, with the custom report settings, it can be filtered to show the results for a custom date range. This report counts the number of WooCommerce orders where each product is purchased along with the selected product.
Best Woocommerce Frequently Bought Together Plugins
Although WooCommerce doesn’t have a built in “Frequently Bought Together” feature, there are several plugins that can help you implement this feature. Let’s look at some of the most popular “Frequently Bought Together” plugins for WooCommerce, each with its own features to help you choose the best one for your needs.
- UpsellWP: This plugin stands out for its customization options where store owners can create personalized upsell recommendations through different methods, upsells, cross-sells and related products. It allows applying discounts to both main and upsell items and has pre-built templates for easy setup.
- WPC Frequently Bought Together for WooCommerce: This plugin by WPClever is focused on cross-selling product recommendations and has flexibility in setting product suggestions. Store owners can customize product variations, apply discounts and adjust product positions within the bundle. Available in free and paid versions.
- YITH Frequently Bought Together for WooCommerce: This plugin by YITH is designed to increase conversions through cross-selling on product pages. It has extensive customization options for upsell recommendations. Store owners can display unlimited product suggestions, apply discounts and control the FBT section.
- Frequently Bought Together for WooCommerce by Premmerce: Store owners can create unlimited product suggestions and apply special offers to bundles. Customization options for product thumbnails, names and discount settings.
- Bought Together for WooCommerce by WP1: The cheapest option, this plugin is focused on increasing sales and revenue through customizable FBT sections. Store owners can configure the layout in rows or tables and has basic customization options for FBT section title and add-to-cart button text.
Conclusion
If you are looking for ways to increase sales and average order value on your WooCommerce site, one great way to do this is by using the WooCommerce Frequently Bought Together plugin and data. Shop owners can benefit from using cross-selling strategies to enhance conversion rates. This technique allows you to create “customers also bought these items”, “buy together” or “product bundles” offers that are displayed on the product page and encourage customers to buy multiple products at once. Store credits can be used as a flexible incentive to enhance customer loyalty and increase sales.