Easy Digital Downloads (EDD) is a popular WordPress plugin that makes it easy for people to sell digital products through their WordPress site. The Easy Digital Downloads module for Users Insights is specially designed to integrate the Easy Digital Downloads user’s data with Users Insights. If you use the Easy Digital Downloads plugin to run your digital products online store, you will love the EDD module for Users Insights. The EDD module automatically detects if you have Easy Digital Downloads installed on your WordPress setup and extends the Users Insights plugin by adding a number of additional fields and filters for your registered WordPress users. Using the Users Insights smart filters gives you the tools to analyze and better understand your EDD customers.
Number of purchases
The Easy Digital Downloads Purchases field shows the number of successful orders that each user has made. Once the EDD module is activated, this field will be automatically added to the users’ table. You can sort the EDD customers by the number of their orders just by clicking on the Purchases field in the table – in this way, you can easily find the customers with the highest or lowest number of purchases made:
This field is also available as a filter so that you can segment your EDD customers by the number of their purchases:
Combining the purchases filter with the other smart filters allows you to segment your user list further and get more specific results. For example, you can get the list of the EDD customers who have made more than two orders and are located in the United States by using the following filters:
Last order date
With the Easy Digital Downloads module, Users Insights adds a Last Order Date column to the users’ table. This field can be useful to see the users that have placed an order recently, just by sorting the users’ table by the Last Order Date:
The Last Order Date field can also be used to find customers who haven’t made any orders for a while. For example, you can use the Last Order Date filter to list the users whose last order was more than 60 days ago:
Lifetime value
The lifetime value field adds each user’s total amount in the Users Insights table. As with the other fields, you can easily order your users by the total spent field and get to see who your most valuable customers are in terms of the amount spent on your digital products:
With the Easy Digital Downloads Total Spent filter, you can easily filter your customers by their lifetime value.
Filter users by products ordered
Besides the above-mentioned additional fields, the Easy Digital Downloads module for the Users Insights WordPress plugin also adds an option to filter your users by the ordered products. This filter can filter your users by the products they have or haven’t ordered. To see the list of all the users who have ordered a particular product, you can add an “Ordered Products” filter, select the “include” option, and then select the product from the product list.
If you select “exclude” instead, you will get the list of all the customers who haven’t purchased the selected product.
Placed an Order filter
The “Placed an Order” filter lets you filter users based on the status of their orders, the amount spent, the products purchased, or the date of the orders. The difference between this filter and using the corresponding standalone filters separately (such as the Status or Product filter) is that this filter will return users with an order that matches all the criteria. On the other hand, the standalone filters can match criteria from different orders.
Filter by order status
As the name suggests, the Easy Digital Downloads Order Status filter allows you to filter your EDD customers by the statuses of their orders.
For example, this filter can be useful to find customers who have pending orders or customers who have never had refunded or canceled orders, so you can reward them with special offers or gift vouchers.
View the Easy Digital Downloads user’s orders list
The Easy Digital Downloads module for Users Insights also adds EDD activity details to the user profile section. The module adds a list with the several most recent orders, including info about the order status and also a link to the EDD order page where you can view and edit the order details:
The list also includes a “View” link that opens the Easy Digital Downloads orders page. Here, you can see the full details for each order the selected user makes, filtering the orders by the selected user.
Easy Digital Downloads Reports
User Insights also has a Reports page with various Easy Digital Downloads sales reports. This can help you monitor some of the most important metrics on your store, such as the number of sales, customer lifetime value, and license renewals. All of the reports are presented in the form of dynamic interactive charts.
To learn more, head over to the Easy Digital Downloads Reports page.
