How to sell your services with WooCommerce

When it comes to e-commerce, usually we think of online retail stores. But the truth is, we can sell anything online. Hence, today we look into WooCommerce for services, from sales to user management. We check the different business models of service companies, and what you can use to level up your WooCommerce site.

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How to create and change WordPress user roles programmatically

Today we’re going to learn how to create and use custom roles for your WordPress users. Working with custom WordPress user roles allows you to define specific user-access. In addition, this approach allows you to differentiate users, by creating user levels. Our goal is to look into how you can create, assign and bulk assign user roles, as well as how to use this information in your site.

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5 Aspects for a perfect customer segmentation strategy

In business a well-defined customer segmentation strategy may be the difference between success and failure. Today we are going to learn how to apply different customer segmentation tools and techniques for better results in your store. We are also going to see the different approaches and what you can do with the segments you define, way beyond diversified email marketing.

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